Business Blogging Link Building Blogs

SEO Report Card: Link Building Could Improve Strong Site

October 1st, 2007

by Jeff Muendel

Originally published in Practical eCommerce

Candlesandsuch.com is a website run quite frugally by its two main proprietors. For a site that hasn’t had a lot of professional help with regard to search engine optimization, it possesses some positive SEO attributes. That’s not to say there aren’t issues, but some of the main facets of good SEO are observed and incorporated.

In this SEO report card originally featured on Practical eCommerce, Netconcepts’ Search Analyst Jeff Muendel takes an in-depth look at how inbound links and sculpting PageRank can help improve the overall site.

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Ecommerce Clinic: Link Building and Social Media

Shop.org Annual Summit 2007 — Las Vegas, NV

September 19th, 2007

Moderated by Stephan Spencer

Keyword-rich text links are like fuel for your search engine optimization (SEO). Our panel of SEO experts will evaluate your link health and propose the cures - both tactical and strategic. If you want to venture beyond directory submissions and into “link baiting” and social media marketing to supercharge your rankings, then this session is for you.

Speakers:
Stephan Spencer, Founder and President, Netconcepts
Neil Patel, CTO, Advantage Consulting Services
Eric Ward, Founder, The Ward Group
Rebecca Kelly, Search Marketing Consultant, SEOMoz

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Toy Stories: Show-and-Tell Blog Hooks Customers

August 29th, 2007

by Netconcepts

Originally published in Wall Street Journal

Colorado science teacher, marketing guru, and Netconcepts’ GravityMarket client, Steve Spangler sits down with Simona Covel, reporter for the Wall Street Journal to discuss his blog’s successful impact on his business.

In this interview, Steve discusses how Netconcepts has helped him over-achieve his business goals by rebuilding his original ecommerce site and later creating a powerful blog to fuel his viral online success.

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Twelve SEO Mistakes Most Bloggers Make

August 23rd, 2007

by Stephan Spencer

Originally published in Search Engine Land

In this article Stephan Spencer, President and Founder of Netconcepts, writes about the most, common mistakes that bloggers make, and what to do about them. From title tag optimization to keyword URLs, you’ll want to read this article to optimize your personal or business blog to help your blog increase its search visibility.

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SEO Through Blogs & Feeds

Search Engine Strategies — San Jose, CA

August 22nd, 2007

Panelist: Stephan Spencer

Not yet running a blog? Not syndicating your content through web feeds? Then you’re missing out on an important area that can help your overall SEO efforts. Learn more about the unique advantages blogs and feeds offer to search engine optimization.

Speakers:
Greg Jarboe, President and Co-Founder, SEO-PR
Stephan Spencer, Founder and President, Netconcepts, LLC
Rick Klau, Strategic Partner Development, Google
Doug Hay, Principal & CEO, Expansion Plus Inc.

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Google News comments likely to be panned by major corporations

August 8th, 2007

by Chris Smith

Originally published in Natural Search Blog

Sometimes Google’s announcements get lost in the shuffle. “Google today introduced a new experimental feature in their News - they’ve added story participant comments into their listings of stories.” In this article, Chris Smith talks about his thoughts and reactions to Google’s decision to allow comments on their news, and how it relates to other companies. Read more about Chris’ thoughts in the article here, and learn how comment-enabling might benefit your company.

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Organic Chemistry

July 9th, 2007

by Netconcepts

Originally published in Inc.com

Michael Fitzgerald focuses on the popularity of Steve Spangler’s blog in this article written for Inc.com. Learn more about how Steve Spangler turned boring content and bad publicity into an overnight “organic” success with the advice of Stephan Spencer, Founder and President of Netconcepts.

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Organic Search Is All About the Links

AMA Hot Topic: Search Engine Marketing — Chicago, IL

June 22nd, 2007

Seminar by Stephan Spencer

Links are the currency of search engines. Without good inbound links to your web site, your search engine optimization (SEO) efforts will be in vain. Link building is arguably the most difficult, most misunderstood, and most poorly executed aspect to SEO. Join SEO and link-building expert Stephan Spencer as he guides us through the quagmire showing us the way to great search engine rankings.

You will learn:

  • Google’s PageRank scores: red herring or useful metric?
  • What makes a link valuable or not
  • Creative strategies for building link-worthy content
  • What works when approaching webmasters with link requests
  • Pitfalls to avoid if buying or bartering links

Speakers:
Stephan Spencer, Founder and President, Netconcepts

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Link Building

Search Engine Bootcamp — Auckland, New Zealand

June 21st, 2007

Seminar by Jacqui Jones

Link building is fast becoming one of the best ways to promote your site, find out how to master the basics & get you linking strategy up & running, great overview here.

Speaker:
Jacqui Jones, Natural Search Marketing Consultant, Netconcepts

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Interactive Marketing: Reaching Customers

UW Wisconsin Madison, Executive Education, Interactive Marketing — Madison, WI

June 18th, 2007

Workshop by Stephan Spencer

Search engine marketing

  • Making your site “search engine friendly”
  • “Pay-per-click” search advertising
  • Benchmarking, competitive intelligence and ROI analysis
  • Trends in contextual, behavioral and local advertising

Creating a buzz — viral marketing

  • Blogs, RSS feeds, forums, wikis and more
  • Harness “word of mouse” to enhance your brand
  • Identifying the “sneezers” who will spread your viral message

Web analytics

Speakers:
Stephan Spencer, Founder and President, Netconcepts

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